More Factors Ideal for Inbound Marketing Success
Number of Sales Reps:
Ideal Scenario: 2+ Reps: These companies are well positioned to turn inbound leads into sales!
*Typical assisted living centers are staffed with 1-5 on-site staff members to answer phones and convert leads into on-site visits and eventually customers. This works perfectly with the inbound model as our goal is qualify leads and hand them off to the sales team to convert them into visits.
Dedicated Marketing Team:
Ideal Scenario: 0-1 Marketers: Company’s growth has outpaced existing marketing, which is minimal. Yet company is poised for growth. Company may even have an open job description for internal marketer(s).
*Assisted living centers typically only have one staff member that controls marketing efforts. And often times that person has other responsibilities as well. Working with an inbound marketing agency takes all the online presence and lead generation responsibility off of this person. Agencies like NextWave work closely with these team members to create a steady stream of inbound leads and a professional online presence.
Way Customers Find Your Site
Ideal Scenario: Organic Search: Coming through referral links or organic search often means they are researching inbound.
*This matches perfectly for assisted living centers. Although often new clients come from word of mouth or referrals it’s often the loved one of a senior that’s searching online to find the best community. This person uses online resources, checks the facilities website, and downloads relevant materials to help make a decision on which community to choose.
Actions Visitors Take On Your Site:
Ideal Scenario: ‘Marketing Qualified Leads’ – Those who download trial requests, demo requests, IMA requests, or Contact Sales leads have the highest chance of closing.
*Often people searching on an assisted facilities site will want to download brochures, request on-site appointments, and download other relevant material to help them decide between your community and others. This is perfect for inbound marketing. We craft content tailored to these potential customers and generate leads by putting the content on your site with a form that collects their contact information.